Marketing
Marketing your property is about finding the right buyer for your home. You should reach as many potential buyers as possible and make them aware that there's a property they might be interested in. Once you've captured potential buyers' attention, you need to present the property in the best possible way and show its best features. Only when the buyer's attention has turned into interest does the next step begin - typically this is a viewing.
Both capturing attention and presenting the property starts with a property listing. A property listing is a presentation of your home where relevant information for potential buyers is shared, and the property's best features are showcased - both through media and text. Before you start working on your listing, consider where it will be published. There may be different requirements depending on where you choose to market your property.
Why is good marketing important?
Good marketing is extremely important as it needs to capture potential buyers' interest while being informative in a positive way in such a way they choose to contact you.
Good marketing is a collected impression of the estate, where the most important elements are highlighted to create interest and desire in potential buyers.
Preparation
A longer list of information is typically included in a property listing, and we have included the most relevant ones in the lists below. Other information that may influence a buyer's decision and things that increase the property's value should also be included in the listing, e.g., carport, greenhouse, location of the property, whether parts of the property may be used for business, etc. Feel free to use inspiration from existing listings to identify what else might be relevant for your specific property. Note that sometimes fewer details are necessary to get in touch with a potential buyer.
Basic Information
This information should be included in your listing. Some is only available to you, while others can be obtained from public sources.
Private Information
This information is only available to you.
OIS (Public Information Server)
Go to OISOn OIS you can find various details about your property.
Land Registry
Go to Land RegistryOn Tinglysning.dk you can find information about easements.
Energy Label
Energy labeling is often legally required - check for your property. Energy labeling for your property can be ordered at the same time as the condition report and electrical installation report. Boligejer.dk has a list of registered building experts you can contact, including the possibility to download reports.
Photos and Floor Plan
Good photos and a floor plan greatly help capture potential buyers' attention. You can either take photos yourself or hire a photographer. The floor plan is often created by the photographer.
Optional, but recommended
Extra
Along with the listing, there are some extra documents that buyers often request. It may be advantageous for you to start collecting these documents when creating the listing. They are typically included with the purchase agreement, but they also help the buyer beforehand to decide whether to strike a deal.
Optional, but recommended
Approaches
First you have to decide where you wish to market your property before putting together your listing. Different platforms may have different requirements and templates for listings. Below are three common approaches you can use to create and publish your property listing.
Option 1: Facebook Marketplace
Lots of people use Facebook Marketplace to sell stuff, so a lot naturally looks there when something is for sale - including properties. It is possible to create a property listing on a variety of public groups simple and easily. If you are a member of private groups then these will also be shown in the list of groups when you create the listing.
What do you need to do?
Create a Facebook account if you don't have one
Go to Marketplace and create a new listing, select 'Property Sales'
Fill in details and upload photos
Publish your listing and share in relevant groups
Option 2: Social Media
Social media is a broad concept. Here we focus on social media where you can post listings. Many people follow what happens on social media, your buyer might too.
What do you need to do?
Create a post with eye-catching content, a descriptive text containing the most important information from preparation, and ending with contact information. Remember good images and reference to more information.
Make the post public and share it as many places as possible
Ask your network to share the post or promote your property sale in other ways
Option 3: Boliga Selvsalg
Boliga is known for their various real estate services. Among these is a self-sale service where you can create a property listing. The listing becomes searchable on boliga.dk and selvsalg.dk. They charge a monthly fee for advertising the property.
What do you need to do?
Enter postal code and address
Create an account
Fill in all details and upload photos
Pay and publish your listing
Good Advice
Get a professional to take photos
Photos are typically the first thing a potential buyer sees, and therefore the first impression of the property.
Check spelling and grammar
If the text is full of errors, it will give the wrong impression and appear sloppy. A text can be well written but is easily disrupted by errors.
Include floor plan
It can be difficult to get an overview of the property's layout without a floor plan.
Include owner expenses
Many are interested in the ongoing expenses for the property and will use it as a comparison basis.
Order condition and electrical reports
Many buyers are interested in the property's condition, which can be seen in these reports. They are also used for the house inspection scheme.
Order energy label if missing
It is legally required to have a valid energy label for the property when selling. It is also used for the house inspection scheme.
Start collecting additional documents
Many documents are normally included with the purchase agreement, which many buyers are interested in beforehand. See our purchase agreement guide.
Use adjectives and describe features
Good descriptions of the property's values capture attention and give a good impression.
ChatGpt is your friend
ChatGpt can help with textual work, ideas, and structure for your listing among other things.
What can we offer?
At Bolig Selvsalg, we generate a beautiful, well-structured, and eye-catching sales pitch that you can use exactly where you want to market your property. You can choose to download a .pdf file of the sales pitch and share it with potential buyers. You can also choose to list your property on our website, just like with a professional real estate agent. It's free to create a sales pitch and you can use it directly as input for the property listing with us.